This webinar will explore the background to the MiCard pilot, the challenges faced in design and implementation, and the mitigations put in place, including multi‑operator partnership working and coordinated funding from Barnsley Council and the South Yorkshire Mayoral Combined Authority.
Barnsley’s MiCard scheme is one of the first initiatives in England to offer free bus travel for all residents aged 5–18, supporting independence, widening access to opportunities, and helping shift travel behaviours across the borough.
This webinar will explore the background to the MiCard pilot, the challenges faced in design and implementation, and the mitigations put in place, including multi‑operator partnership working and coordinated funding from Barnsley Council and the South Yorkshire Mayoral Combined Authority.
Attendees will hear how the project team delivered the scheme at pace, managed application and distribution processes, and ensured operational readiness across all participating operators. The session will also outline early results and how Barnsley is approaching evaluation of long‑term behavioural, social, and network impacts.
Join us to learn what has worked, what has been learned, and what’s next for MiCard as Barnsley and South Yorkshire consider future expansion.