2a:I[33740,["/_next/static/chunks/1a424e90d9e326c6.js","/_next/static/chunks/ef7074680516f658.js","/_next/static/chunks/7db44c85a9166c35.js","/_next/static/chunks/fbf3309f86f43511.js","/_next/static/chunks/73ce392d1b01d742.js"],"default"] 2b:T433,

Going beyond operational factors (frequency, journey time, cost, etc.) to explore social-emotional attributes and wider experience of bus travel.

Looks at how objective and subjective factors influence modal choice.

Concludes: “Changing individuals’ attitudes to the bus, perceptions of others’ views on the bus and personal perceived ease of use of the bus (i.e. subjective factors) has been shown to be a viable approach to increasing bus usage”

UTG Research

2c:T46f,

The document titled "The True Value of Local Bus Services" provides an overview of the value of bus services to local economies and communities in the UK. The report outlines the direct and indirect benefits that bus services provide, including social, economic, and environmental benefits. The report argues that the social value of bus services is particularly significant, as buses provide affordable, accessible, and reliable transportation to those who may not have other options, such as the elderly, disabled, and low-income households. Additionally, the report highlights the economic benefits of bus services, including the creation of jobs and opportunities for business and trade, as well as reduced congestion and improved air quality.

The ‘true value’ of local bus services

How people respond to the experience of bus travel and the implications for the future of bus services